MY ROLE + PROCESS

Along with my design director, we interviewed the stakeholders to better understand the product and its features. We brought in a writer to help translate those technical capabilities into accessible language for the website and video.

I developed the visual style, storyboards, and graphics, which were then animated by a motion designer and given narration by a voice actor.

The visual direction is inspired by the deep, saturated colors and atmospheric tone of cryptocurrency branding. The color palette draws from the violet glow Argon gas emits in an electric field, contrasting with a golden yellow to represent the financial aspect of HNT mining.

The website illustrates the idea of different nodes receiving 5G “waves” emanating from the source devices.